Comprehensive DraftKings Review from Industry Experts

Comprehensive DraftKings Review from Industry Experts

Complete Platform Analysis - Updated for 2019-2020 NBA Season
draftkings review

Complete DraftKings Review – Updated for December 2019

In this DraftKings Review we’ll cover the brand, the company behind the brand and the product itself. DraftKings was founded in 2012 by Jason Robins, Matthew Kalish & Paul Liberman and is a private company. Alongside FanDuel, DraftKings is known as a leader in the daily fantasy sports industry. (If you’re ready to get started right away, be sure to use our DraftKings Promo Code when signing up.)

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Who is DraftKings?

We feel obligated to start this DraftKings review with a bit of background information on the company itself. DraftKings has an interesting story, and their journey from startup to a billion-dollar valuation is incredibly impressive, and should play a role in whether or not you trust them with your business.

Over the past few years, DraftKings as been instrumental in legalizing the game of playing fantasy sports for money online in the United States. Furthermore, DraftKings has been equally important in the ongoing battle to legalize sports betting outright.

The brains and ambition behind the meteoric rise of DraftKings belong to Jason Robins, Matthew Kalish and Paul Liberman. The complete back story of the company is the dream of any sports-loving techie in the 20 to 30-year-old range.

Seriously, all three of these entrepreneurs previously worked at Vistaprint. While we don’t have a complete chronology, with a little imagination, one can understand how exciting the early days of creating a daily fantasy sports platform must have been.

It is however, a known fact that DraftKings Inc., actually started operations out of Paul Liberman’s house.

In early 2012, the three pals launched the startup that they’d previously been working on part-time. The very first contest was a daily fantasy baseball game (which was actually a free entry with a $100 prize pool). The first-place winner of the said contest won $50 and DraftKings was on its way.

The team continued to develop the product and added/updated formats, features, contests and most importantly, found daily fantasy sports players. One of the key factors in DraftKings’ early success was aggressively pursuing online affiliates.

Taking their business to the next level, DraftKings acquired daily fantasy sports competitor StarStreet, in mid-2014 for an undisclosed amount. In late 2014 and early 2015, they would go on to make deals with MLB, NHL, and ESPN. This one year would completely alter the fantasy sports industry forever.

More specifically, DraftKings became the official daily fantasy game of the NHL. In addition, DraftKings became the official daily fantasy game of the MLB. Lastly, short-lived as it was, DraftKings & ESPN made an advertising deal for $250 million over 3 years.

Additionally, as DraftKings continued to expand, they made a few early, important and notable moves. These include but are certainly not limited to funding from FOX Sports, Kraft Group and Wellington Management.

In terms of early partnerships, DraftKings forged relations with the NFL, Bleacher Report, Nascar and UFC.

In August of 2015, Jeffrey Haas was brought on board as the Chief International Officer to help expand the brand around the world.

From February to September of 2018, iGaming executive Sean Hurley was brought on to spearhead the first DraftKings sportsbook platform. Sean and the team were successful in this endeavor. DraftKings legally rolled out its sportsbook to indeed accept sports betting or wagers in New Jersey.

With a mountain of success under their belts, the founding DraftKing’s team was considering a merger with industry rival, FanDuel. This is of course until the FTC stepped in and the FanDuel Group and DraftKings merger was called off.

This was to avoid monopolizing the market space as the two pillars control roughly 90% of the entire industry.

DraftKings Inc. is headquartered in Boston, Massachusetts, with additional offices in California, Florida, Nevada, New Jersey, and New York. Their new HQ is a 105,000 square foot space, which is the largest single-floor office layout in all of Boston. They employ over 700 people.

how draftkings rewards work

DraftKings Review of Contest Types

Offering more content types than any other daily fantasy sports platform in the world, DraftKings is the place to place for more options and variety. They feature all the standard contests we’ve all come to know and love such as 50/50s, Head to Heads and Tournaments, along with a number of others.

In addition to the standard variety of contests, DraftKings offers Beginner Type, Casual Type, Double-Ups, Multipliers, Satellites, and Qualifiers. There are also a ton of ways to sort or filter contests, including but not limited to Entry Fee, Prize Pool, and Total Entries or Field Size. Lastly, you can sort game style by Classic, Showdown or Tiers (among others – depending upon sports season).

Nobody in the industry offers a wider variety of contest types than DraftKings. Not only do they currently offer a wider selection of contest types, but they are currently pushing the bar higher, releasing new ways to play every season.

The latest contest type to hit the DraftKings lobby is the In-Game-Showdown. We first saw these contests in November, have seen even more of them in December, and it looks like they will be a staple of the DraftKings DFS product as we head into 2020!

This contest allows you to draft a new Showdown lineup at halftime of an NFL game. With this new format, you are never out of the game, even if it has already started!

draftkings review of entry limits

DraftKings Review of Entry Limits

We talk more about entry limits than any website on the planet. If you’re reading this review, you’re more than likely fairly new to daily fantasy sports. Welcome, we’re happy to have you on-board. If you don’t leave learning anything else, please understand the importance of entry limits.

When we refer to entry limits, we’re talking about the total number of lineups that any one participant can enter into a single contest. The importance of being aware of entry limits as it relates to DraftKings cannot be overstated.

Typically, new players are attracted to contests featuring large prize pools, which is totally fine. However, in most contests featuring enormous prize pools, there will also be seriously large entry limits.

If you are reading this DraftKings review then it is important you understand what contests you should be entering during your first month on their platform. As a new player, you need to focus on what we call cash games.

For example, you could be entering a contest where your competitors are entering as many as 150 different lineups, compared to your 1. Given player pools are typically limited to 11 games, of which only a handful have significant fantasy impact, this means that when you build a good lineup there is likely a pro out there building a dozen variations of the same exact lineup.

DraftKing’s entry limits are easily identifiable. Simply click on the contest title or the ‘M’ on the contest description and find the limit on the top right-hand side of the pop-up. Specifically, the number is located next to the ‘Multi-Entry’ title.

If you’re a newbie, seek out single entry contests as if your bankroll depends on it because it does. We would also recommend you check out the average results page at DraftKings to give yourself an idea of the odds to win.

draftkings review of player pricing and team budgets

DraftKings Review of Player Pricing / Team Budget

Unlike some daily fantasy sports platforms, DraftKing’s player pricing and team budgets or salary caps are pretty consistent from contest to contest and sport to sport.

For example, you’ll likely be creating lineups with a $50,000 budget regardless of the sport or a total number of ‘players’ making up your lineup.

Like all modern-day fantasy sports, player pricing is about as dialed in as it could possibly be. With that being said, there’s always a chance to find value at the beginning of any season.

While certainly not a season-long strategy, look for value in player pricing on opening day schedules.

Outside of that, search for value elsewhere. We actually go into great detail about finding value in our podcast.

draftkings review of platform and app ui and ux


DraftKings Review of Website and App

In terms of shear interface cleanliness and design, FanDuel has the upper hand. However, in terms of available platform features and options, DraftKings is second to none.

We expect DraftKings to continue making their platform more user-friendly over time. Especially as it relates to lower their churn rate (ie. newbies finding the platform confusing). One thing you can do as a new player is to review DraftKings’ commitment to fair play. If you are aware of the uphill battle new players face, you will be less likely to fall into the same mistakes most newbies make.

If you’re a daily fantasy sports fan, however, there is literally no better place to play on the planet. Also noteworthy, the native DraftKings app is extremely playable. For daily fantasy sports news and data fanatics, the DK Live app is a must-have.

Lastly, as sports betting continues to roll-out across the country, the DraftKings Sportsbook app will be nothing short of addictive.

draftkings review summary

Additional Platform Reviews

Why stop now? Check out our reviews for all of the major platforms in both DFS and sports betting. Below are four of our most popular reviews outside of this DraftKings review.

You may also be interested in our reviews of popular sports betting and daily fantasy tools. We review new products every day, you can subscribe in the footer of this page to have these reviews delivered to your inbox!

DraftKings Review Summary 2019

In closing, DraftKings is one of two absolutely dominant daily fantasy sports platforms. They didn’t earn that position by purchasing it. We do not give out favorable reviews for no reason, in fact, the majority of the platforms we review have a grade of 3.8 stars or lower.

DraftKings is a 5-star company because they constantly push the limits in this industry, is a leader in innovation, and have taken daily fantasy sports to a completely new level in 2019.

DraftKings Review and Overall Rating

DraftKings is the leader in daily fantasy sports, and they have earned that title. With bigger games, bigger prizes, and faster payouts, DraftKings is the DFS industry-standard.DraftKings offers more sports, more game types, and a flat-out better product. They also offer some of the top promotions in the industry, the best support in the industry, and a wide variety of apps and fantasy news and media.

Product SKU: 1

Product Brand: DraftKings

Product Currency: USD

Product In-Stock: Not Available

Editor's Rating:
4.9