Complete Yahoo DFS Review for October
In this Yahoo DFS Review, we’ll cover those behind the recent re-emergence of the brand and the product itself. As you already know, Yahoo Sports has been a ‘thing’ for a very long time. More specifically, the division of Yahoo! known as Yahoo Sports, first began as Yahoo! Scoreboard. Ready to create your new Yahoo DFS player account? Use our Yahoo DFS Promo Code when signing up.
Yahoo Sports as we know it today was launched in late 1997.
Yahoo began actually offering fantasy sports as early as 1999. In fact, Yahoo was the first large media company to offer fantasy sports free.
Yahoo Sports officially began offering daily fantasy sports in July of 2015. The launch, and product, were quiet with little growth prior to the end of the 2018 NFL season. It was at this time that Yahoo began to offer a $250,000 GPP with zero maintenance fees.
Simply mentioning the words rake-free is enough to create a buzz in the DFS industry.
Yahoo! has a storied history to say the least.
What started as a website in January of 1994 called, ‘Jerry and David’s guide to the World Wide Web‘, would go on to reject an acquisition bid from Microsoft of $44.6 billion in 2008.
Yahoo!, Inc. reported an annual revenue of $5.17 in 2017.
There’s no getting around it, while Google has flat out dominated all things search for a very long time, Yahoo has been a major online player from the beginning of the ‘internet boom’.
More specifically and recently, Yahoo Sports has developed a foothold in the US sports market.
We won’t get into the entire history of Yahoo, tempting as it is, vast as it were.
Instead, we’ll simply state that Yahoo is currently owned by Verizon.
Specifically, Yahoo operates independently but it’s parent brand is now Verizon Media (once Oath – rebranded- rebranded back), which is of course a subsidiary of Verizon Communications.
Due to Yahoo’s early success, the company was able to invest in themselves as well as create an array of partnerships with media giants.
Mostly focusing on news as search faded into the Google abyss, Yahoo staffed a steady number of employees including journalists and writers.
Yahoo Sports utilizes a gem in the sports data, analytics and news world known as Stats LLC. Owned by American private firm, Vista Equity Partners, Stats LLC is and has been a mainstay in the industry since the 1980’s.
Bobbing and weaving in the space from its inception, Yahoo acquired a company known as Rivals for $100 million in mid 2007. Rivals is and always has been deep source for all things recruits and prospects.
Of course, one of the biggest reasons for so much of Yahoo Sports expansion and exposure was a deal forged with NBC Sports Group.
While live streaming and frankly any other medium to land eyeballs on their content have obviously been top priority over the years, the daily fantasy sports landscape has officially ‘broken out’.
Companies like FanDuel and DraftKings have taken the tired version of fantasy sports and totally reinvented them, creating an entirely new vertical known as daily fantasy sports.
Yahoo has had and does have all the infrastructure in place necessary to be a major player in the DFS arena. Frankly, they currently have a phenomenal platform already in place that includes all the bells and whistles. They do in-fact have a large number of participants on their DFS platform.
Fanduel and Draftkings have been dominating the daily fantasy sports market share because they’re new and exciting brands with great products. They’re not afraid to aggressively advertise and feature insanely high prize pools.
In an industry built around the ‘game of skill’ claim, these contests bring an absolute ton of luck and randomness into an industry that simply does not need it. Yahoo DFS is an alternative to the game of luck that the other platforms in the industry have seemed to begin to cater to.
Look, we’re fans of the Yahoo daily fantasy sports platform. It’s one of the ‘big one’s’, offers a low rake and another dependable source to enter our lineups.
In our opinion however, if Yahoo truly wants to make a run at the market, they’ll need to do it by creating a separate brand.
The Yahoo name has so much history tied to it (both good and bad) that it’s no longer seen as fun, exciting or certainly, new. In case you haven’t noticed, the world of commerce and specifically e-commerce has evolved immensely since the world discovered the search engine.
Yes, not everything has to be a trendy or boutique style brand.
For arguments sake however, consider what companies like Harry’s and Dollar Shave Club have done to giants like Proctor & Gamble and Gillette brands. More potently, we’re not talking about personal care products here. We’re talking about technology in 2019, a fun, exciting and extremely competitive space.
If Yahoo doesn’t create an extension brand for its daily fantasy sports product, we see them doing what they’ve always done and that’s acquiring, merging and partnering with others.