SOFTSWISS Just Made It Dead Simple for Any Operator to Launch a Prediction Market in Days

Prediction markets have been growing fast, but launching one has traditionally meant building complex peer-to-peer exchange infrastructure, navigating unfamiliar liquidity mechanics, and essentially starting from scratch. SOFTSWISS just changed that equation. The Malta-based iGaming software giant launched SOFTSWISS Prediction Markets on April 7, opening up fixed-odds event wagering to any sportsbook or casino operator that wants in — and the barrier to entry is now measured in days, not months.

The product is already live with selected early partners, and the timing is deliberate. Annualized trading volume in prediction markets in the United States alone exploded from roughly $300 million in 2024 to an estimated $40 billion to $50 billion in 2025. That is not a trend — that is a seismic shift in how people want to engage with real-world events. SOFTSWISS is betting that traditional operators are ready to meet that demand where it is.

What SOFTSWISS Prediction Markets Actually Is

At its core, SOFTSWISS Prediction Markets is a B2B infrastructure product that lets operators plug prediction market wagering into their existing platform without rebuilding anything. Players can wager on the binary outcomes of real-world events — will this happen or will it not — across categories that go well beyond sports. We are talking politics, economics, technology, cryptocurrency, entertainment, and global events.

The product ships in two forms. Current SOFTSWISS partners can integrate it as a standalone iFrame widget that drops into an existing site, with a live timeline of just two to three days. New operators coming to SOFTSWISS for the first time are looking at roughly three weeks to get up and running. Either way, that is dramatically faster than building an exchange from scratch.

The key architectural decision here is the fixed-odds model. Most consumer-facing prediction markets you have heard of — Kalshi, Polymarket — use peer-to-peer mechanics where one bettor’s position is matched against another’s. That creates liquidity challenges, especially for smaller or newer operators. SOFTSWISS flips to a fixed-odds framework, meaning the operator controls pricing and manages risk the same way a sportsbook handles a spread or a moneyline. If you already run a sportsbook, you already know how to operate this.

Why This Matters Beyond the Trade Press

Here is the consumer angle that gets overlooked when a B2B product launch hits the wire: every time an operator deploys a new vertical, it is a new surface for you to bet on.

SOFTSWISS powers a significant chunk of the global iGaming ecosystem — over 15 years in the business, operating across hundreds of platforms worldwide. When infrastructure at that scale adds prediction markets, the category stops being a niche fintech experiment and becomes a feature on the betting apps people are already using. You will not need to create a Kalshi account or wire money to a new platform. The prediction market will just be there, sitting next to the sportsbook tab.

Alexander Kamenetskyi, Head of Operations at SOFTSWISS Sportsbook, framed it plainly: “For most operators, the real question is not whether prediction markets are interesting, but how to bring them into an existing stack without rebuilding everything around exchange mechanics. A fixed-odds model makes that much more practical.”

What You Can Actually Bet On

The category list SOFTSWISS supports is notably broad. In addition to traditional sports outcomes, the platform covers the following event types.

• Politics: Elections, policy decisions, leadership changes
• Economics: Inflation data, interest rate decisions, GDP figures
• Cryptocurrency: Price milestones, regulatory decisions, protocol events
• Technology: Product launches, company announcements, AI developments
• Entertainment: Awards shows, box office outcomes, cultural moments
• Global events: Custom markets built to operator specifications

That last point is significant. SOFTSWISS says operators can request custom markets and additional data feeds based on their audience needs. If your players care about something specific, the platform can theoretically be built around it.

The Bigger Picture for Bettors

The SOFTSWISS launch is one data point in a much larger story playing out right now. Kalshi is fighting states in federal court to establish that prediction markets are a federally regulated product, not a state gambling product. Polymarket just signed an exclusive deal with La Liga. FIFA blessed a blockchain-based prediction market as an official World Cup partner. The category is moving fast from every direction.

What SOFTSWISS represents is the infrastructure layer catching up. Kalshi and Polymarket built consumer products. SOFTSWISS is building the plumbing that lets every operator in the world add prediction markets without becoming a tech company first. When infrastructure gets democratized like this, adoption accelerates — and the products that reach mainstream bettors are usually the ones already inside the platforms they use daily.

If you have been curious about prediction markets but did not want to set up a new account somewhere, watch for this feature showing up inside the sportsbooks you already use. It may already be there.