Sportradar and Kalshi Announce Global Data Partnership That Could Reshape How Prediction Markets Operate

Sportradar Group AG and Kalshi announced a multi-year global data partnership on June 8 that positions Sportradar as an official data and solutions provider for the prediction market platform, covering leagues including Major League Baseball, the NHL, Major League Soccer, and the UFC. The deal marks Sportradar’s first formal agreement with a prediction market and mirrors the data infrastructure relationships the company already maintains with traditional sportsbooks like DraftKings and FanDuel.

Sportradar shares rose 8.8 percent on the day of the announcement, reflecting market enthusiasm for the company’s expansion into prediction markets as a growth adjacent to its established sports betting data business. The deal covers official league data and live odds for pre-game and in-play markets, real-time fan engagement content, customer acquisition services, and integrity monitoring through Sportradar’s AI-powered UFDS system and Sportradar Integrity Exchange network.

Why This Deal Matters for Sports Bettors

Prediction markets and traditional sports betting are increasingly competing for the same customers. Platforms like Kalshi allow users to take positions on whether real-world events will occur, including game outcomes, which functionally overlaps with sports betting in many states. The regulatory and legal status of prediction markets versus licensed sportsbooks is actively contested across the United States, with multiple state-level lawsuits and federal regulatory discussions underway.

The Sportradar deal provides Kalshi with the same data quality and integrity monitoring framework that licensed sportsbooks use, which strengthens Kalshi’s argument that its platform operates with the same standards as regulated gambling. For sports bettors evaluating whether to use prediction markets as an alternative or supplement to traditional sportsbooks, having Sportradar’s official data infrastructure in place is a meaningful signal about platform reliability and market accuracy.

The NBA is notably absent from the deal, as Commissioner Adam Silver has indicated the league is still monitoring how prediction markets should be treated from a regulatory standpoint. MLB, NHL, MLS, and UFC are included, all of which have recently struck marketing and data agreements with prediction market platforms. Sportradar CEO Carsten Koerl said the company views the deal as establishing the trusted, compliant framework for sports innovation in prediction markets, just as it has done in traditional online sports betting.

What’s Next for Prediction Markets

The Sportradar-Kalshi partnership arrives at a pivotal moment for the prediction market industry. Kalshi is simultaneously facing multiple legal challenges from state regulators who argue the platform is operating unlicensed gambling, while also expanding its institutional relationships and data infrastructure. How regulators and courts ultimately classify prediction markets will have significant implications for how sports bettors access and use these platforms.

For sports bettors in states where traditional sports betting is legal, the growth of prediction market infrastructure is worth tracking. These platforms offer markets on outcomes that traditional sportsbooks do not always cover and operate with different fee structures and regulatory frameworks that may appeal to certain types of bettors. Compare available sportsbook options in your state to understand what alternatives exist.