DraftKings Predictions Volume Jumps 24% in May as World Cup Drives Platform to $1.3 Billion Annualized Run Rate

DraftKings reported that its prediction markets platform reached $1.3 billion in annualized consumer volume in May, a 24 percent increase compared to April, with the FIFA World Cup emerging as the primary catalyst behind the surge. The growth rate represents one of the fastest months for the platform since it launched in December 2025, and it comes as prediction markets broadly see record traffic from the global tournament.

The platform is available in 38 states and offers active sports trading in 17 of those — a footprint that includes California and Texas, two large states where traditional sports betting remains unavailable. That geographic reach gives DraftKings a meaningful edge during a tournament that is generating betting interest well beyond the typical sports wagering audience, drawing in users who have never placed a bet at a traditional sportsbook but are comfortable trading event contracts.

What the Numbers Mean

The $1.3 billion annualized figure means that if May’s activity were sustained for a full year, the platform would process that total in consumer volume. It remains smaller than established prediction market platforms like Kalshi and Polymarket, but the growth trajectory — 24 percent in a single month — points to a platform building real momentum rather than stagnating after its initial launch.

Analysts have taken notice. Freedom Capital analyst Nick McKay initiated coverage of DraftKings with a Buy rating and a $30 price target, specifically citing the prediction markets platform as a competitive advantage. McKay described the company as “positioned to win across sports” in part because DraftKings already has established relationships with millions of sports bettors who can be converted into prediction market users with relatively low acquisition costs. The prediction platform is tracking toward $100 million in annual revenue this year based on current pace.

A Competitive Market Getting More Crowded

The DraftKings growth comes as the prediction market sector adds new federally regulated competitors. Novig received CFTC designation as a Designated Contract Market in June, and ProphetX became the first sports-native federally regulated prediction exchange. FanDuel Predicts added Crypto.com’s OG platform as a second exchange partner and committed significant capital to expanding its offering ahead of the World Cup.

For sports bettors curious about prediction markets as an alternative or supplement to traditional wagering, the DraftKings platform offers a familiar entry point given the brand recognition and user interface that experienced DraftKings customers already know. The platform’s integration with existing DraftKings accounts makes sign-up relatively simple for anyone already using the company’s sportsbook. Users can access DraftKings promo codes when signing up to maximize their initial experience across both the sportsbook and prediction market offerings.