PrizePicks Partners With the Atlanta Hawks in Its First NBA Team Sponsorship Deal

PrizePicks formally partnered with the Atlanta Hawks and State Farm Arena on June 29, securing the daily fantasy sports platform’s first official deal with an NBA team. The agreement gives PrizePicks the Proud Partner designation with the Hawks, integrating the company’s branding across television broadcasts, in-arena signage, and digital platforms. The deal also includes a PrizePicks Party Deck, a premium hospitality area inside State Farm Arena offering exclusive promotions and experiences for fans on game nights.

The partnership follows PrizePicks’ designation as an official daily fantasy sports partner of the NBA at the league level earlier this year. The Hawks team deal adds another layer of official affiliation, positioning PrizePicks alongside in-game statistical content in a way that aligns directly with its product — users pick player performance lines, making broadcast stat integration a natural marketing fit.

A Local Company Lands a Hometown Deal

PrizePicks is based in Atlanta, making the Hawks deal something of a homecoming partnership. The company has grown into one of the country’s most popular DFS apps while staying rooted in the city, and securing an official deal with the local NBA franchise gives it high-profile visibility in its core market.

Andrew Saltzman, the Hawks’ president of business enterprise, said the partnership would create “new opportunities to deliver unique and engaging experiences” to fans. PrizePicks will also serve as the presenting partner of “Hawks AF (And Friends),” the franchise’s own podcast series, extending brand reach into the team’s digital content programming.

The PrizePicks logo will appear during game broadcasts alongside stat updates, a placement that reinforces the connection between the platform’s over-under picks format and real-time game performance — a formula that has proven particularly effective at converting sports viewers into DFS participants.

What It Means for DFS and Sports Betting Fans

The PrizePicks-Hawks partnership signals increasing momentum for DFS platforms seeking official league and team affiliations. These deals lend legitimacy, provide distribution, and create authentic marketing contexts that resonate with fans in ways that traditional advertising rarely achieves. For PrizePicks, the Hawks deal is likely the start of a broader push to build team-by-team presence across its official NBA relationship.

For sports bettors and DFS enthusiasts in Atlanta and beyond, the partnership means more PrizePicks content embedded in Hawks game broadcasts throughout the upcoming season. Users interested in trying the platform can take advantage of the PrizePicks promo code to get started. For a broader look at the DFS landscape, the DFS and sports betting platforms guide covers the major options, and the PrizePicks review provides a detailed breakdown of how the product works for new players. PrizePicks sits at the intersection of sports betting culture and fantasy sports — and its growing NBA presence suggests it plans to stay there for the long term.